Trend Analysis
Economy
Industry
Technology
🔥 75
2026-01-02
November 2025 Online Shopping Trends
National Data Agency
1Nov 2025 online shopping hit 24.16 trillion KRW, a 6.8% year-on-year increase.
2Food delivery and groceries led growth, with mobile accounting for 77.0% of sales.
3Specialized and hybrid malls grew significantly as consumer habits diversify.
📋 Key Findings
🔍 Background
This report analyzes the latest online shopping trends and consumer patterns, tracking monthly transaction volumes across PC and mobile platforms to provide insights into the digital economy.
📌 Key Points
Total transactions rose by 1.53 trillion KRW compared to the previous year. Food services (+13.7%) and groceries (+10.1%) saw significant growth, while electronics and appliances decreased by 4.9%. Mobile transactions reached a record 18.59 trillion KRW, up 7.9%.
📝 Implications
Specialized malls (+11.8%) are growing much faster than general malls (+2.9%). Additionally, the growth rate of hybrid malls (+11.6%) has surpassed that of online-only malls (+5.4%), indicating a clear trend of blurring boundaries between online and offline retail.
📝 Impact on Daily Life
With 98.9% of food delivery orders made via mobile, app-based dining has become fully established. Mobile e-coupons also saw a 90.9% mobile usage rate, making smartphones essential for gifting and making payments in daily life.
📚 Glossary
Specialized Mall (Jeonmun-mol)Online shopping malls that focus on selling a single product category or a specific niche of goods.
Hybrid Mall (On-Off-line Byeonghaeng-mol)Businesses that operate both online shopping platforms and traditional physical brick-and-mortar stores.
E-coupon Service (E-coupon Service)Mobile vouchers or gifticons that can be exchanged for specific goods or services corresponding to the value of the coupon.